Vitality Blast sponsorship and advertising opportunities

Vitality Blast

Explore opportunities with Vitality Blast

From county-level loyalty to big-name match-ups, Vitality Blast is a high-energy gateway into British cricket culture. WSA helps you activate across fans, clubs, and channels.

Advertising Impacts you can expect

18

clubs

County Representation

All across England & Wales

800

thousand

Match Attendees

Per full season

16

million

Social Views

Across club and league content

120

matches

Season Fixture List

Compact and action-packed

80

percent

Local Brand Involvement

Among event sponsors

Advertise in the Vitality Blast — the UK’s leading T20 league. With exciting short-format cricket and a loyal family fanbase, it’s perfect for regional and national brands alike.

Explore stadium banners, fan activations, and club-level partnerships throughout the season.

Advertising Opportunities

Advertise on Boundary LED Boards

Boundary LED Boards

LED boards around the boundary provide high-impact branding throughout each match. With domestic and international coverage, these placements ensure strong visual presence during gameplay.

$25K – $100K per match

Advertise on Team & League Sponsorship

Team & League Sponsorship

Partner with county teams or the competition itself to gain exposure across kits, digital platforms, and press coverage. Sponsorship delivers consistent visibility across the tournament.

$200K – $2M per season

Advertise on Fan Zone & On-Site Activation

Fan Zone & On-Site Activation

Engage cricket fans in stadium concourses and fan zones with branded booths, sampling stations, and interactive games. Perfect for local brand interaction and awareness.

$25K – $150K per matchday

Advertise on Player-Driven Digital Campaigns

Player-Driven Digital Campaigns

Work with county cricket players on digital activations that connect with regional audiences — from video diaries and interviews to bespoke social media content.

$15K – $100K per campaign

About Vitality Blast

Vitality Blast: England’s Fastest-Paced Cricket Format

The Vitality Blast is the original domestic T20 tournament in England and Wales, combining county cricket heritage with explosive entertainment. With matches staged across major cities and towns, the competition delivers loyal local audiences, big-hitting action, and wide exposure throughout the UK summer.

Vitality Blast crowd cheering during an evening match

Advertising in the Vitality Blast includes LED perimeter signage, team sponsorships, branded fan experiences, and integrations across Sky Sports broadcasts and ECB digital channels. Its family-friendly and festival-style atmosphere makes it ideal for brands seeking a broad and engaged UK audience.

Sponsor branding visible on Vitality Blast pitch and kits

For advertisers looking to build regional visibility across England and connect with fans of all ages, the Vitality Blast offers a dynamic and highly accessible platform.

Vitality Blast FAQs

News & Case Studies

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