Brand Partnerships in Global Sport
WSA is a leader in brokering and managing high-impact sports partnerships on a global scale.
We deliver unparalleled results for our clients with extensive experience across diverse sports—including Football, Rugby, Cricket, Formula One, MMA, Boxing, Darts, World Table Tennis, Badminton, and Basketball.
Browse our case studies below to see how we've helped clients activate their brand through world-class sporting properties.
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Our Specialty Sports
football
motorsport
basketball
combat-sports
cricket
golf
olympics
cycling
darts
swimming
rugby
horse-racing
esports
Discover the benefits of sports advertising
Enhanced Brand Visibility
Sports partnerships expose brands to massive, engaged audiences via events, broadcasts, and digital platforms. Stadium signage, jersey sponsorships, and athlete endorsements amplify recognition, ensuring brands stand out in competitive markets and resonate with diverse, passionate fans globally.
Your guide to effective sports marketing
Unlock the full potential of sports partnerships with our expert guide. Packed with strategic insights, real-world examples, and activation tips across global sports, it’s a must-have resource for any brand looking to drive impact, engagement and ROI through sport. Download your copy today.
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News & Case Studies
Campaigns
Sports Advertising Campaigns: Best Practices
17 June 2026, 2 min read
Learn how to plan sports advertising campaigns with the right audience, funnel goals, partnerships, digital integration, real-time marketing, and measurement.
Sports
The Impact of Sports Advertising on Youth Audiences
17 June 2026, 4 min read
Explore how sports advertising influences youth audiences through sponsorships, athlete endorsements, and responsible marketing.
Basketball
NBA Sponsorship Revenue Reaches Record $1.8 Billion
11 June 2026, 3 min read
NBA sponsorship revenue reached a record $1.8 billion in the 2025-26 season, driven by rising sponsorship values, premium partnerships, digital activations, and strong team performance.
Campaigns
How Sports Advertising Enhances Brand Credibility
08 June 2026, 3 min read
Learn how sports advertising enhances brand credibility by building trust, increasing familiarity, and strengthening emotional connections.
Strategy
Common Mistakes Brands Make in Sports Advertising
08 June 2026, 4 min read
Discover the most common mistakes in sports advertising and how to avoid them, including poor targeting and lack of strategy.
Football
2026 FIFA World Cup: The Biggest Marketing Opportunity of the decade
03 June 2026, 2 min read
Discover why the 2026 FIFA World Cup is the biggest marketing opportunity of the decade, offering brands unmatched global exposure and fan engagement.
