Brand Partnerships in Global Sport
WSA is a leader in brokering and managing high-impact sports partnerships on a global scale.
We deliver unparalleled results for our clients with extensive experience across diverse sports—including Football, Rugby, Cricket, Formula One, MMA, Boxing, Darts, World Table Tennis, Badminton, and Basketball.
Browse our case studies below to see how we've helped clients activate their brand through world-class sporting properties.
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Our Specialty Sports
football
motorsport
basketball
combat-sports
cricket
golf
olympics
Discover the benefits of sports advertising
Enhanced Brand Visibility
Sports partnerships expose brands to massive, engaged audiences via events, broadcasts, and digital platforms. Stadium signage, jersey sponsorships, and athlete endorsements amplify recognition, ensuring brands stand out in competitive markets and resonate with diverse, passionate fans globally.
Your guide to effective sports marketing
Unlock the full potential of sports partnerships with our expert guide. Packed with strategic insights, real-world examples, and activation tips across global sports, it’s a must-have resource for any brand looking to drive impact, engagement and ROI through sport. Download your copy today.
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News & Case Studies
Football
FIFA World Cup 2026 Advertising Opportunities Guide
13 January 2026, 7 min read
An in depth guide to advertising around the FIFA World Cup 2026, covering sponsors, audience reach and how brands can activate beyond official FIFA partnerships.
Golf
2026 Sets the Stage for Golf’s Biggest Global Moment
08 January 2026, 4 min read
2026 keeps golf in the spotlight from April to August, with majors at Augusta, Aronimink, Shinnecock and Royal Birkdale, plus five women’s majors across the USA, France and England. A prime year for sponsorship and activation.
Informational
Darts World Championship Turns Precision Sport into a Big Stage for Brands
08 January 2026, 4 min read
The Darts World Championship delivers a lively arena, long TV sessions and repeat brand exposure. Its set format, player stories and fan energy create strong sponsorship value across broadcast, digital and on-site activations.
Combat Sports
Influencer Boxing and Its Impact on Sports Advertising
05 January 2026, 7 min read
Influencer boxing has moved from niche spectacle to global entertainment. This article explores its commercial impact, audience scale and how brands can use sports partnerships and sports advertising to tap into this fast-growing space.
