Brand Partnerships in Global Sport
WSA is a leader in brokering and managing high-impact sports partnerships on a global scale.
We deliver unparalleled results for our clients with extensive experience across diverse sports—including Football, Rugby, Cricket, Formula One, MMA, Boxing, Darts, World Table Tennis, Badminton, and Basketball.
Browse our case studies below to see how we've helped clients activate their brand through world-class sporting properties.
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Our Specialty Sports
football
motorsport
basketball
combat-sports
cricket
golf
olympics
Discover the benefits of sports advertising
Enhanced Brand Visibility
Sports partnerships expose brands to massive, engaged audiences via events, broadcasts, and digital platforms. Stadium signage, jersey sponsorships, and athlete endorsements amplify recognition, ensuring brands stand out in competitive markets and resonate with diverse, passionate fans globally.
Your guide to effective sports marketing
Unlock the full potential of sports partnerships with our expert guide. Packed with strategic insights, real-world examples, and activation tips across global sports, it’s a must-have resource for any brand looking to drive impact, engagement and ROI through sport. Download your copy today.
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News & Case Studies
Football
Advertising with the Football Champions League 2025: A Game-Changing Opportunity
13 November 2025, 3 min read
The Champions League 2025 presents a prime platform for brands to engage football fans with high-impact advertising. Learn how stadium, transport, and digital OOH formats deliver unrivalled visibility.
Football
Sephora and AlNassr Women’s Football: A New Chapter in Empowerment Marketing
05 November 2025, 4 min read
Sephora’s partnership with AlNassr Women’s Football shines a light on empowerment, equality, and visibility. This collaboration bridges sport and beauty in a shared mission to celebrate confidence and community.
Motorsport
Audi enters Formula 1 in 2026
19 November 2025, 5 min read
Audi’s arrival in Formula 1 marks a major shift in motorsport and global sports partnerships. Here is what the move means for brands and how you can use sports advertising to scale your reach.
Informational
Underrated Sports That Can Boost Your Brand Visibility
14 November 2025, 4 min read
Brands can unlock strong visibility through undervalued sports. This article highlights regional growth in darts, MMA, table tennis, horse racing, extreme sports and equestrianism, showing how each offers targeted and high impact advertising routes.
