Brand Partnerships in Global Sport
WSA is a leader in brokering and managing high-impact sports partnerships on a global scale.
We deliver unparalleled results for our clients with extensive experience across diverse sports—including Football, Rugby, Cricket, Formula One, MMA, Boxing, Darts, World Table Tennis, Badminton, and Basketball.
Browse our case studies below to see how we've helped clients activate their brand through world-class sporting properties.
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Our Specialty Sports
darts
cycling
olympics
golf
cricket
combat-sports
basketball
motorsport
football
Discover the benefits of sports advertising
Enhanced Brand Visibility
Your guide to effective sports marketing
Unlock the full potential of sports partnerships with our expert guide. Packed with strategic insights, real-world examples, and activation tips across global sports, it’s a must-have resource for any brand looking to drive impact, engagement and ROI through sport. Download your copy today.
Sports FAQs
News & Case Studies
Motorsport
How to Buy F1 Sponsorship Rights
17 September 2026, 8 min read
A clear guide to securing the right F1 sponsorship rights and turning them into a partnership your brand can actually use.
Sports
How to Measure darts Sponsorship ROI
14 September 2026, 9 min read
Discover how brands can measure darts sponsorship ROI across player partnerships, arena advertising, digital activity and commercial results.
How Brands Can Use Sports Sponsorship Around Major Running Events
09 September 2026, 8 min read
Major running events create opportunities far beyond race day. See how brands can use sponsorship, activations and wider advertising to engage runners, spectators and business audiences.
Sports
Sports Sponsorship Opportunities During the UK Autumn Sporting Calendar 2026
08 September 2026, 10 min read
The UK autumn sporting calendar creates sponsorship opportunities across football, NFL, rugby, darts, horse racing and more. See how brands can choose the right events, audiences and activation strategy.
Motorsport
Best F1 Sponsorship Examples and What Brands Can Learn
07 September 2026, 6 min read
Explore some of the best F1 sponsorship examples and what brands can learn about partnership fit, activation, international markets and turning F1 rights into commercial value.
American Football
How Can Brands Activate Around NFL Games in London?
03 September 2026, 8 min read
Explore how brands can activate around NFL games in London through outdoor advertising, fan experiences, hospitality and campaigns built around the wider game week.
