In your corner

29 October 2026, 12 min read

A practical guide to assessing cricket sponsorship effectiveness, from setting measurable objectives to analysing results and making informed investment decisions.

23 October 2026, 5 min read

Prepare a darts sponsorship brief with our practical template covering brand objectives, audience, budget, player and tournament rights, activation and measurement.

20 October 2026, 4 min read

A Night at the Darts takes place at Charter Hall in Colchester on 31 October 2026. Find out how brands can gain visibility through arena advertising, promotional materials and event sponsorship.

20 October 2026, 11 min read

From financial services and technology to retail and automotive, discover which industries benefit from darts sponsorship, the opportunities available and how brands can measure success.

16 October 2026, 10 min read

F1 sponsorship media value estimates the advertising equivalent of brand exposure across race broadcasts, car branding, driver appearances and social media. Understand how it is calculated, which assets generate value and how to assess results.

16 October 2026, 8 min read

Learn how darts sponsorship media value is measured across televised matches, player shirts, arena branding and digital coverage, with a practical calculation example and guidance for sponsors.