Motorsport
Put your brand in the fast lane of global sport
Advertising Impacts you can expect
1.5
billion
Formula 1 Global TV Views
2023 season total
450
million
MotoGP Fans Worldwide
Across broadcast and digital
24
races
F1 Grand Prix Events
Hosted across 21 countries
18
races
MotoGP Circuits
Europe, Asia & Americas
18
races
MotoGP Circuits
Europe, Asia & Americas
82
percent
F1 Fans Aged 18–44
Digitally engaged audience
82
percent
F1 Fans Aged 18–44
Digitally engaged audience
From Formula 1 to MotoGP, motorsport offers dynamic, high-impact advertising opportunities across every continent.
Leverage trackside branding, team sponsorships, and paddock activations to connect with affluent, loyal, and globally distributed audiences.
Partner with the world’s most thrilling sports. Whether it's team branding or live event exposure, we’ll connect your brand with high-value fans across motorsport’s most elite platforms.
Advertising Opportunities
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Trackside Branding
Capture worldwide attention with your brand positioned trackside at F1 and MotoGP races. Seen live and on broadcasts across 100+ countries, these placements deliver immense reach and visibility at the fastest events on earth.
Check out the individual series pages for pricing details.
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Team Sponsorship
Align with elite motorsport teams for season-long branding on cars, kits, and content. With global media exposure and loyal fanbases, team sponsorship drives prestige and awareness at speed.
Check out the individual series pages for pricing details.
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Paddock & VIP Activation
Deliver exclusive experiences with branding inside paddock areas, hospitality suites, and fan zones. Perfect for engaging high-net-worth audiences and offering premium brand touchpoints.
Check out the individual series pages for pricing details.
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Digital Race Integration
Enhance visibility through digitally integrated campaigns tied to real-time race data, social media engagement, and official content platforms. A modern approach to motorsport marketing.
Check out the individual series pages for pricing details.
Motorsport Ambassadors
Lewis Hamilton
Lewis Hamilton is a seven-time Formula 1 World Champion and a global icon. Known for his racing brilliance and activism, he commands influence across sport, fashion, and environmental causes.
Max Verstappen
Max Verstappen is the current dominant force in Formula 1. A fan favourite for his fearless driving and Red Bull legacy, he represents the next generation of global motorsport icons.
Valentino Rossi
Valentino Rossi is a MotoGP legend and one of the sport’s most charismatic figures. Though retired, his fan base and commercial appeal remain enormous across Europe and Asia.
Motorsport FAQs
News & insights
Strategy
When Sporting Universes Collided to Boost a Brand
28 August 2025, 20 min read
Explore how cross-sport campaigns—like cricket x football or NFL x esports—boost brand visibility, spark fan buzz, and break marketing boundaries. Multisport marketing is rewriting the rules and winning hearts across the sporting universe.
Football
AYS Developers Partners with Argentine Football Association in Strategic Sponsorship Deal Brokered by WSA and MAG International
31 July 2025, 5 min read
AYS Developers has become the Regional Sponsor of the Argentine Football Association through a major partnership facilitated by World Sports Advertising and MAG International, marking a bold step into international sports sponsorship and brand expansion.
Informational
Why Betting Companies Take the Gamble on Sports Advertising
24 July 2025, 5 min read
Analysis of betting companies' massive sports advertising investments and strategic motivations.
Combat Sports
Boxing and UFC Advertising Opportunities Transform Brand Visibility During Riyadh Season
23 July 2025, 4 min read
Riyadh Season has become a global hub for combat sports, offering prime advertising opportunities through boxing and UFC events. Brands benefit from unmatched exposure, high audience engagement, and strategic visibility across multiple platforms.
