T20 World Cup
Advertising Impacts you can expect
730
million
Global Reach
T20 World Cup audience
16
teams
Men’s Tournament
Expanding with every edition
100
million
Digital Engagement
Across platforms per event
45
matches
Condensed Excitement
Short, high-impact games
45
matches
Condensed Excitement
Short, high-impact games
80
countries
Live Coverage
With multilingual streams
80
countries
Live Coverage
With multilingual streams
Advertise in the T20 World Cup — the fastest-growing format in cricket. With rapid-fire games and high digital engagement, T20 offers brands unmatched visibility with modern fans.
Explore LED boards, player-led social activations, and branded content series around the tournament.
Explore opportunities with T20 World Cup
Target mobile-first fans across the world’s fastest cricket tournament. From livestream overlays to TikTok integrations, WSA helps you build campaigns that resonate and convert.
Advertising Opportunities
Boundary LED Boards
LED signage around the field delivers high-frequency, in-play exposure during every over. An essential asset for advertisers seeking visibility across stadium and broadcast.
Team & League Sponsorship
Align with top-performing franchises and national teams. Sponsorship includes branding across kits, media backdrops, and digital assets — driving season-long engagement.
Fan Zone & On-Site Activation
From hospitality lounges to product showcases, in-stadium activations offer brands a chance to interact with fans during key moments.
Player-Driven Digital Campaigns
Collaborate with cricket stars on content that travels far — from training features to TikToks and Instagram takeovers. A powerful route into global cricket culture.
cricket Ambassadors
Virat Kohli
Virat Kohli is the face of modern cricket. With unmatched passion, consistency, and global appeal, he leads as both a run-scorer and a brand ambassador across India and beyond.
Ben Stokes
Ben Stokes is England’s cricketing talisman. Known for heroic match-winning performances, leadership, and charisma, he embodies modern English sport and commands strong attention across the UK, India, and Australia.
Babar Azam
Babar Azam is Pakistan’s star batsman and a global cricketing figure. Stylish at the crease and respected for his humility, he enjoys vast support across South Asia and the Gulf.
About T20 World Cup
T20 World Cup: Fast, Fierce, and Commercially Powerful
The ICC T20 World Cup is cricket’s most explosive format — short, sharp, and built for modern audiences. With fast-paced action, sell-out crowds, and huge global reach across Asia, Australia, the UK, and the Middle East, it delivers unmatched energy and engagement for advertisers.
Advertising opportunities span pitch-side LED boards, on-screen graphics, player partnerships, and branded content across global broadcasts and digital platforms. The tournament’s condensed format means more high-impact moments, more often — perfect for brands seeking visibility and frequency.
With its high tempo and wide global viewership, the T20 World Cup is a prime opportunity for brands to connect with passionate fans in a bold, modern format.
T20 World Cup FAQs
News & insights
