Target mobile-first fans across the world’s fastest cricket tournament. From livestream overlays to TikTok integrations, WSA helps you build campaigns that resonate and convert.
730
million
Global Reach
T20 World Cup audience
16
teams
Men’s Tournament
Expanding with every edition
100
million
Digital Engagement
Across platforms per event
45
matches
Condensed Excitement
Short, high-impact games
45
matches
Condensed Excitement
Short, high-impact games
80
countries
Live Coverage
With multilingual streams
80
countries
Live Coverage
With multilingual streams
Advertise in the T20 World Cup — the fastest-growing format in cricket. With rapid-fire games and high digital engagement, T20 offers brands unmatched visibility with modern fans.
Explore LED boards, player-led social activations, and branded content series around the tournament.
$100K – $500K per match
$3M – $20M (tournament)
$150K – $1.5M per event
$75K – $750K per campaign
$100K – $500K per match
$3M – $20M (tournament)
$150K – $1.5M per event
$75K – $750K per campaign
T20 World Cup: Fast, Fierce, and Commercially Powerful
The ICC T20 World Cup is cricket’s most explosive format — short, sharp, and built for modern audiences. With fast-paced action, sell-out crowds, and huge global reach across Asia, Australia, the UK, and the Middle East, it delivers unmatched energy and engagement for advertisers.
Advertising opportunities span pitch-side LED boards, on-screen graphics, player partnerships, and branded content across global broadcasts and digital platforms. The tournament’s condensed format means more high-impact moments, more often — perfect for brands seeking visibility and frequency.
With its high tempo and wide global viewership, the T20 World Cup is a prime opportunity for brands to connect with passionate fans in a bold, modern format.
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