T20 World Cup
Advertising Impacts you can expect
730
million
Global Reach
T20 World Cup audience
16
teams
Men’s Tournament
Expanding with every edition
100
million
Digital Engagement
Across platforms per event
45
matches
Condensed Excitement
Short, high-impact games
45
matches
Condensed Excitement
Short, high-impact games
80
countries
Live Coverage
With multilingual streams
80
countries
Live Coverage
With multilingual streams
Advertise in the T20 World Cup — the fastest-growing format in cricket. With rapid-fire games and high digital engagement, T20 offers brands unmatched visibility with modern fans.
Explore LED boards, player-led social activations, and branded content series around the tournament.
Explore opportunities with T20 World Cup
Target mobile-first fans across the world’s fastest cricket tournament. From livestream overlays to TikTok integrations, WSA helps you build campaigns that resonate and convert.
Advertising Opportunities
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Boundary LED Boards
LED signage around the field delivers high-frequency, in-play exposure during every over. An essential asset for advertisers seeking visibility across stadium and broadcast.
$100K – $500K per match
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Team & League Sponsorship
Align with top-performing franchises and national teams. Sponsorship includes branding across kits, media backdrops, and digital assets — driving season-long engagement.
$3M – $20M (tournament)
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Fan Zone & On-Site Activation
From hospitality lounges to product showcases, in-stadium activations offer brands a chance to interact with fans during key moments.
$150K – $1.5M per event
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Player-Driven Digital Campaigns
Collaborate with cricket stars on content that travels far — from training features to TikToks and Instagram takeovers. A powerful route into global cricket culture.
$75K – $750K per campaign
cricket Ambassadors
Virat Kohli
Virat Kohli is the face of modern cricket. With unmatched passion, consistency, and global appeal, he leads as both a run-scorer and a brand ambassador across India and beyond.
Ben Stokes
Ben Stokes is England’s cricketing talisman. Known for heroic match-winning performances, leadership, and charisma, he embodies modern English sport and commands strong attention across the UK, India, and Australia.
Babar Azam
Babar Azam is Pakistan’s star batsman and a global cricketing figure. Stylish at the crease and respected for his humility, he enjoys vast support across South Asia and the Gulf.
About T20 World Cup
T20 World Cup: Fast, Fierce, and Commercially Powerful
The ICC T20 World Cup is cricket’s most explosive format — short, sharp, and built for modern audiences. With fast-paced action, sell-out crowds, and huge global reach across Asia, Australia, the UK, and the Middle East, it delivers unmatched energy and engagement for advertisers.
Advertising opportunities span pitch-side LED boards, on-screen graphics, player partnerships, and branded content across global broadcasts and digital platforms. The tournament’s condensed format means more high-impact moments, more often — perfect for brands seeking visibility and frequency.
With its high tempo and wide global viewership, the T20 World Cup is a prime opportunity for brands to connect with passionate fans in a bold, modern format.
T20 World Cup FAQs
News & Case Studies
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Tata’s Title Sponsorship of the IPL: A Game-Changer in Indian Sport
12 June 2025, 4 min read
Tata’s $300M IPL title deal sets a new benchmark—blending multi-brand strategy, deep integration, and long-term vision to reshape Indian sports marketing.
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Xbox and Surrey CCC Extend Their Winning Partnership for a Seventh Season
23 May 2025, 3 min read
Xbox and Surrey CCC extend their partnership into year seven, uniting gaming and cricket at one of England’s most iconic sporting venues.
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Floki Sponsors India’s Cricket Tour of Sri Lanka in Strategic Sporting Partnership Brokered by World Sports Advertising
12 May 2025, 4 min read
Floki sponsored India’s cricket tour of Sri Lanka, boosting Valhalla’s visibility in a high-impact Web3 sports campaign brokered by World Sports Advertising (WS
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Why the Indian Premier League Is the Ultimate Stage for Brand Growth
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
