Boundary LED Boards
LED signage around the boundary provides unmatched in-play brand exposure across every delivery. The IPL’s broadcast reach ensures these placements deliver high-frequency impressions at scale.
$200K – $1M per match
Indian Premier League
Explore opportunities with Indian Premier League
With over a billion impressions per season, IPL delivers results. Let WSA help you launch unforgettable campaigns across India’s most-watched event.
Advertising Impacts you can expect
1.5
billion
Season Impressions
Across broadcast & digital
10
teams
Franchise Competition
With deep local followings
60
days
Tournament Duration
April to May
120
million
Fanbase in India
Highly active across platforms
120
million
Fanbase in India
Highly active across platforms
90
percent
Digital Consumption
Via mobile & streaming
90
percent
Digital Consumption
Via mobile & streaming
Advertise in the IPL — cricket’s most valuable commercial property. With huge digital reach and loyal franchise audiences, the IPL offers brands scale, fandom, and influence.
Explore jersey branding, content series, and celebrity influencer campaigns across India’s biggest sporting stage.
Advertising Opportunities
Team & League Sponsorship
Associate with India’s most recognisable cricket franchises. Sponsorship packages include kit branding, media backdrop placement, digital promotion, and fan engagement opportunities.
$7M – $60M per season
Fan Zone & On-Site Activation
Activate your brand at IPL matches with fan experiences, product displays, and themed installations. Tap into the energy of packed stadiums for powerful real-world engagement.
$300K – $3M per matchday
Player-Driven Digital Campaigns
Collaborate with cricket stars on social-first content — from pre-match rituals to Instagram Q&As. Leverage the influence of IPL players to extend your reach beyond the stadium.
$150K – $2M per campaign
Boundary LED Boards
LED signage around the boundary provides unmatched in-play brand exposure across every delivery. The IPL’s broadcast reach ensures these placements deliver high-frequency impressions at scale.
$200K – $1M per match
Team & League Sponsorship
Associate with India’s most recognisable cricket franchises. Sponsorship packages include kit branding, media backdrop placement, digital promotion, and fan engagement opportunities.
$7M – $60M per season
Fan Zone & On-Site Activation
Activate your brand at IPL matches with fan experiences, product displays, and themed installations. Tap into the energy of packed stadiums for powerful real-world engagement.
$300K – $3M per matchday
Player-Driven Digital Campaigns
Collaborate with cricket stars on social-first content — from pre-match rituals to Instagram Q&As. Leverage the influence of IPL players to extend your reach beyond the stadium.
$150K – $2M per campaign
About Indian Premier League
Indian Premier League: India’s Advertising Powerhouse
The Indian Premier League (IPL) is one of the most valuable sports properties in the world, blending cricket, entertainment, and celebrity appeal. With massive TV ratings, unmatched digital engagement, and loyal fanbases across every region of India, the IPL offers brands access to one of the most commercially vibrant audiences in sport.
Advertising in the IPL spans everything from on-screen graphics and pitch-side LED boards to team partnerships, branded content, and influencer integrations. With games played nearly every evening during the season, brands benefit from frequency, prime-time placement, and mass cultural relevance.
For advertisers looking to dominate in India and tap into a cricket-mad, mobile-first population, the IPL is an essential platform.
Indian Premier League FAQs
News & Case Studies
Motorsport
F1 Sponsorship Activation Ideas for Brands
26 August 2026, 8 min read
Explore practical F1 sponsorship activation ideas for brands, including fan experiences, OOH campaigns, driver content, hospitality, product collaborations and B2B engagement.
Motorsport
When Should Brands Secure F1 Sponsorship?
26 August 2026, 8 min read
When should brands secure F1 sponsorship? See why early planning matters, what brands should prepare before approaching rights holders, and how timing changes for teams, races and activations.
Sports
What Does a Sports Sponsorship Agency Do
26 August 2026, 6 min read
What does a sports sponsorship agency actually do? Learn how agencies help brands identify opportunities, negotiate rights, activate partnerships and measure sponsorship performance.
Motorsport
Formula 1 Sponsorship Opportunities for Brands
20 August 2026, 10 min read
Formula 1 sponsorship gives brands access to team partnerships, car branding, trackside advertising, hospitality and Grand Prix activations. Learn how F1 sponsorship works and which opportunities can support your marketing goals.
