IPL sponsorship and advertising opportunities

Indian Premier League

Explore opportunities with Indian Premier League

With over a billion impressions per season, IPL delivers results. Let WSA help you launch unforgettable campaigns across India’s most-watched event.

Advertising Impacts you can expect

1.5

billion

Season Impressions

Across broadcast & digital

10

teams

Franchise Competition

With deep local followings

60

days

Tournament Duration

April to May

120

million

Fanbase in India

Highly active across platforms

90

percent

Digital Consumption

Via mobile & streaming

Advertise in the IPL — cricket’s most valuable commercial property. With huge digital reach and loyal franchise audiences, the IPL offers brands scale, fandom, and influence.

Explore jersey branding, content series, and celebrity influencer campaigns across India’s biggest sporting stage.

Advertising Opportunities

Advertise on Boundary LED Boards

Boundary LED Boards

LED signage around the boundary provides unmatched in-play brand exposure across every delivery. The IPL’s broadcast reach ensures these placements deliver high-frequency impressions at scale.

$200K – $1M per match

Advertise on Team & League Sponsorship

Team & League Sponsorship

Associate with India’s most recognisable cricket franchises. Sponsorship packages include kit branding, media backdrop placement, digital promotion, and fan engagement opportunities.

$7M – $60M per season

Advertise on Fan Zone & On-Site Activation

Fan Zone & On-Site Activation

Activate your brand at IPL matches with fan experiences, product displays, and themed installations. Tap into the energy of packed stadiums for powerful real-world engagement.

$300K – $3M per matchday

Advertise on Player-Driven Digital Campaigns

Player-Driven Digital Campaigns

Collaborate with cricket stars on social-first content — from pre-match rituals to Instagram Q&As. Leverage the influence of IPL players to extend your reach beyond the stadium.

$150K – $2M per campaign

About Indian Premier League

Indian Premier League: India’s Advertising Powerhouse

The Indian Premier League (IPL) is one of the most valuable sports properties in the world, blending cricket, entertainment, and celebrity appeal. With massive TV ratings, unmatched digital engagement, and loyal fanbases across every region of India, the IPL offers brands access to one of the most commercially vibrant audiences in sport.

IPL stadium packed with fans during a match

Advertising in the IPL spans everything from on-screen graphics and pitch-side LED boards to team partnerships, branded content, and influencer integrations. With games played nearly every evening during the season, brands benefit from frequency, prime-time placement, and mass cultural relevance.

Brand sponsorship on IPL team kits and stadium assets

For advertisers looking to dominate in India and tap into a cricket-mad, mobile-first population, the IPL is an essential platform.

Indian Premier League FAQs

News & Case Studies

Sports

Why Sports Sponsorship Builds Strong Brand Loyalty?

20 May 2026, 4 min read

Discover how sports sponsorship builds strong brand loyalty through emotional connections and long-term engagement across digital and live platforms.

Why Sports Sponsorship Builds Strong Brand Loyalty?

How Does Broadcast Advertising in Sports Events Reach Millions of Viewers?

20 May 2026, 4 min read

Learn how broadcast advertising in sports events reaches millions through live viewership, global broadcasts, and integrated sponsorship visibility.

How Does Broadcast Advertising in Sports Events Reach Millions of Viewers?

Campaigns

Why Sports Advertising Is Effective for Reaching Younger Audiences

20 May 2026, 4 min read

Discover why sports advertising is highly effective for reaching Gen Z and Millennials through live sports, social media, and digital-first experiences.

Why Sports Advertising Is Effective for Reaching Younger Audiences

Innovation

Why Is Esports Advertising Growing Faster Than Traditional Sports Advertising?

19 May 2026, 4 min read

Explore why esports advertising is outpacing traditional sports marketing, driven by younger digital audiences and innovative ad formats.

Why Is Esports Advertising Growing Faster Than Traditional Sports Advertising?