Boundary LED Boards
LED signage around the boundary provides unmatched in-play brand exposure across every delivery. The IPL’s broadcast reach ensures these placements deliver high-frequency impressions at scale.
$200K – $1M per match
Indian Premier League
Explore opportunities with Indian Premier League
With over a billion impressions per season, IPL delivers results. Let WSA help you launch unforgettable campaigns across India’s most-watched event.
Advertising Impacts you can expect
1.5
billion
Season Impressions
Across broadcast & digital
10
teams
Franchise Competition
With deep local followings
60
days
Tournament Duration
April to May
120
million
Fanbase in India
Highly active across platforms
120
million
Fanbase in India
Highly active across platforms
90
percent
Digital Consumption
Via mobile & streaming
90
percent
Digital Consumption
Via mobile & streaming
Advertise in the IPL — cricket’s most valuable commercial property. With huge digital reach and loyal franchise audiences, the IPL offers brands scale, fandom, and influence.
Explore jersey branding, content series, and celebrity influencer campaigns across India’s biggest sporting stage.
Advertising Opportunities
Team & League Sponsorship
Associate with India’s most recognisable cricket franchises. Sponsorship packages include kit branding, media backdrop placement, digital promotion, and fan engagement opportunities.
$7M – $60M per season
Fan Zone & On-Site Activation
Activate your brand at IPL matches with fan experiences, product displays, and themed installations. Tap into the energy of packed stadiums for powerful real-world engagement.
$300K – $3M per matchday
Player-Driven Digital Campaigns
Collaborate with cricket stars on social-first content — from pre-match rituals to Instagram Q&As. Leverage the influence of IPL players to extend your reach beyond the stadium.
$150K – $2M per campaign
Boundary LED Boards
LED signage around the boundary provides unmatched in-play brand exposure across every delivery. The IPL’s broadcast reach ensures these placements deliver high-frequency impressions at scale.
$200K – $1M per match
Team & League Sponsorship
Associate with India’s most recognisable cricket franchises. Sponsorship packages include kit branding, media backdrop placement, digital promotion, and fan engagement opportunities.
$7M – $60M per season
Fan Zone & On-Site Activation
Activate your brand at IPL matches with fan experiences, product displays, and themed installations. Tap into the energy of packed stadiums for powerful real-world engagement.
$300K – $3M per matchday
Player-Driven Digital Campaigns
Collaborate with cricket stars on social-first content — from pre-match rituals to Instagram Q&As. Leverage the influence of IPL players to extend your reach beyond the stadium.
$150K – $2M per campaign
About Indian Premier League
Indian Premier League: India’s Advertising Powerhouse
The Indian Premier League (IPL) is one of the most valuable sports properties in the world, blending cricket, entertainment, and celebrity appeal. With massive TV ratings, unmatched digital engagement, and loyal fanbases across every region of India, the IPL offers brands access to one of the most commercially vibrant audiences in sport.
Advertising in the IPL spans everything from on-screen graphics and pitch-side LED boards to team partnerships, branded content, and influencer integrations. With games played nearly every evening during the season, brands benefit from frequency, prime-time placement, and mass cultural relevance.
For advertisers looking to dominate in India and tap into a cricket-mad, mobile-first population, the IPL is an essential platform.
Indian Premier League FAQs
News & Case Studies
How to Build a Sports Sponsorship Strategy
12 October 2026, 11 min read
Choosing a team, athlete or sporting event is only one part of sponsorship planning. This guide explains how brands can set objectives, identify suitable partners, structure sponsorship rights, plan activations and measure commercial results.
Sports
Sports Sponsorship for Automotive Brands
07 October 2026, 9 min read
Sports sponsorship can connect automotive brands with fans, customers and business audiences. See which sports, rights and activations can support automotive marketing goals.
Using Darts Sponsorship to Reach International Markets
05 October 2026, 7 min read
Explore how brands can use darts sponsorship to enter international markets, reach established fan bases and choose between global and regional sponsorship rights.
Sports
Can Darts Sponsorship Generate Leads and Sales
01 October 2026, 5 min read
Learn how to turn darts sponsorship into commercial results, from player partnerships and fan offers to B2B hospitality, lead capture and sales measurement.
