Indian Premier League
Advertising Impacts you can expect
1.5
billion
Season Impressions
Across broadcast & digital
10
teams
Franchise Competition
With deep local followings
60
days
Tournament Duration
April to May
120
million
Fanbase in India
Highly active across platforms
120
million
Fanbase in India
Highly active across platforms
90
percent
Digital Consumption
Via mobile & streaming
90
percent
Digital Consumption
Via mobile & streaming
Advertise in the IPL — cricket’s most valuable commercial property. With huge digital reach and loyal franchise audiences, the IPL offers brands scale, fandom, and influence.
Explore jersey branding, content series, and celebrity influencer campaigns across India’s biggest sporting stage.
Explore opportunities with Indian Premier League
With over a billion impressions per season, IPL delivers results. Let WSA help you launch unforgettable campaigns across India’s most-watched event.
Advertising Opportunities
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Boundary LED Boards
LED signage around the boundary provides unmatched in-play brand exposure across every delivery. The IPL’s broadcast reach ensures these placements deliver high-frequency impressions at scale.
$200K – $1M per match
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Team & League Sponsorship
Associate with India’s most recognisable cricket franchises. Sponsorship packages include kit branding, media backdrop placement, digital promotion, and fan engagement opportunities.
$7M – $60M per season
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Fan Zone & On-Site Activation
Activate your brand at IPL matches with fan experiences, product displays, and themed installations. Tap into the energy of packed stadiums for powerful real-world engagement.
$300K – $3M per matchday
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Player-Driven Digital Campaigns
Collaborate with cricket stars on social-first content — from pre-match rituals to Instagram Q&As. Leverage the influence of IPL players to extend your reach beyond the stadium.
$150K – $2M per campaign
cricket Ambassadors
Virat Kohli
Virat Kohli is the face of modern cricket. With unmatched passion, consistency, and global appeal, he leads as both a run-scorer and a brand ambassador across India and beyond.
Ben Stokes
Ben Stokes is England’s cricketing talisman. Known for heroic match-winning performances, leadership, and charisma, he embodies modern English sport and commands strong attention across the UK, India, and Australia.
Babar Azam
Babar Azam is Pakistan’s star batsman and a global cricketing figure. Stylish at the crease and respected for his humility, he enjoys vast support across South Asia and the Gulf.
About Indian Premier League
Indian Premier League: India’s Advertising Powerhouse
The Indian Premier League (IPL) is one of the most valuable sports properties in the world, blending cricket, entertainment, and celebrity appeal. With massive TV ratings, unmatched digital engagement, and loyal fanbases across every region of India, the IPL offers brands access to one of the most commercially vibrant audiences in sport.
Advertising in the IPL spans everything from on-screen graphics and pitch-side LED boards to team partnerships, branded content, and influencer integrations. With games played nearly every evening during the season, brands benefit from frequency, prime-time placement, and mass cultural relevance.
For advertisers looking to dominate in India and tap into a cricket-mad, mobile-first population, the IPL is an essential platform.
Indian Premier League FAQs
News & Case Studies
Campaigns
DP World and the Power of Sports Sponsorship: Elevating Brand Awareness on a Global Stage
25 June 2025, 5 min read
DP World boosts global brand awareness through strategic sports sponsorships in golf and cricket, creating emotional connections and authentic brand stories.
Cricket
Tata’s Title Sponsorship of the IPL: A Game-Changer in Indian Sport
12 June 2025, 4 min read
Tata’s $300M IPL title deal sets a new benchmark—blending multi-brand strategy, deep integration, and long-term vision to reshape Indian sports marketing.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Cricket
Xbox and Surrey CCC Extend Their Winning Partnership for a Seventh Season
23 May 2025, 3 min read
Xbox and Surrey CCC extend their partnership into year seven, uniting gaming and cricket at one of England’s most iconic sporting venues.
