Cricket World Cup sponsorship and advertising opportunities

Cricket World Cup

Explore opportunities with Cricket World Cup

Position your brand on the biggest stage in cricket. With WSA, activate campaigns that deliver results across every match, market, and moment.

Advertising Impacts you can expect

2.6

billion

Total Audience

Cricket World Cup 2019

10

teams

Competing for Glory

Across multiple nations

150

countries

Broadcast Coverage

Across linear and digital

85

million

Social Impressions per Match

During peak fixtures

48

matches

Tournament Format

Spanning over 6 weeks

Advertise in the Cricket World Cup — the sport’s most prestigious tournament. With a reach of over 2.5 billion viewers, the World Cup delivers premium global exposure.

Explore broadcast signage, title sponsorships, and multi-market brand activations throughout the tournament.

Advertising Opportunities

Advertise on Boundary LED Boards

Boundary LED Boards

LED signage around the field delivers high-frequency, in-play exposure during every over. An essential asset for advertisers seeking visibility across stadium and broadcast.

$150K – $800K per match

Advertise on Team & League Sponsorship

Team & League Sponsorship

Align with top-performing franchises and national teams. Sponsorship includes branding across kits, media backdrops, and digital assets — driving season-long engagement.

$5M – $30M (tournament)

Advertise on Fan Zone & On-Site Activation

Fan Zone & On-Site Activation

From hospitality lounges to product showcases, in-stadium activations offer brands a chance to interact with fans during key moments.

$250K – $2M per event

Advertise on Player-Driven Digital Campaigns

Player-Driven Digital Campaigns

Collaborate with cricket stars on content that travels far — from training features to TikToks and Instagram takeovers. A powerful route into global cricket culture.

$100K – $1M per campaign

About Cricket World Cup

Cricket World Cup: Global Reach, Unmatched Passion

The ICC Cricket World Cup is one of the most-watched sporting events on the planet, uniting fans from Asia, Europe, Africa, and beyond. With packed stadiums and billions of TV and digital viewers, it offers advertisers a truly global stage to deliver high-impact brand messages across markets and cultures.

Crowd during Cricket World Cup match

From boundary rope branding and pitch-side LED boards to digital activations, official partnerships, and hospitality experiences, the Cricket World Cup enables brands to connect emotionally with fans during moments of national pride and celebration.

Brand logo featured on Cricket World Cup signage

For brands looking to scale their message across continents and tap into one of the most passionate audiences in sport, the Cricket World Cup is a premier opportunity.

Cricket World Cup FAQs

News & Case Studies

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Campaigns

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Innovation

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