Can I advertise during the Olympic Games?

Yes, but placements are highly regulated. We offer opportunities via athlete sponsorships and regional campaigns.

Which Olympic sports are best for visibility?

Track & Field, Swimming, Gymnastics, and Team Sports typically gain the most media attention.

Is Olympic advertising available to non-sponsor brands?

Yes. Through athlete partnerships, social campaigns, and national sponsorships, brands can still gain exposure.

Can I align my brand with Olympic values?

Yes. The Olympics offer a powerful platform for brands focused on excellence, diversity, and global unity.

Do you offer experiential marketing at Olympic venues?

We help brands run fan activations, pop-ups, and hospitality programs around Olympic host cities and arenas.

Olympics

Explore opportunities with Olympics

Showcase your brand alongside the most iconic athletes and moments. With WSA, activate Olympic advertising that spans screens, stadiums, and stories worldwide.

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Phone

Company

Role in company

Expected budget

Message

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Advertising Impacts you can expect

3.05

billion

Total Viewership

Tokyo 2020 Olympic Games

206

nations

IOC Member Countries

More than the UN

339

events

Across 33 sports

Summer Olympics

billion

Social Video Views

Generated by Tokyo 2020

billion

Social Video Views

Generated by Tokyo 2020

20000

athletes

Summer & Winter Combined

Competing on a global stage

20000

athletes

Summer & Winter Combined

Competing on a global stage

Advertise in the Olympics — the pinnacle of global sport and unity. With 200+ nations and 30+ sports, the Games deliver unmatched cultural resonance and audience reach.

Explore venue branding, athlete-led campaigns, and global sponsorship integrations across the Summer and Winter Games.

Advertising Opportunities

Venue & Broadcast Branding

Place your brand front and centre with signage across competition venues and integrated overlays in global Olympic broadcasts. Ideal for premium visibility across every time zone.

In-Venue Branding: $2M – $25M+ per Games

Broadcast Integration: $5M – $40M per Games

Team & Athlete Partnerships

Collaborate with Olympians across content, campaigns, and endorsements. Align your brand with excellence, dedication, and global fan appeal.

National Team Sponsorship: $3M – $50M per Olympic cycle

Top-Tier Individual Athlete Endorsements: $250K – $10M+ per year

Digital & Social Campaigns

From TikTok takeovers to livestream integrations, Olympic digital activations allow brands to engage fans in real time and generate viral moments across platforms.

Social Media Campaigns: $250K – $5M+ per campaign

Influencer-Led Athlete Takeovers or Live Streams: $50K – $500K per activation

Fan Engagement Activations

Create memorable experiences through branded zones, VR simulations, or interactive installations in Olympic parks and host cities.

Fan Zones & Experiential Installations: $500K – $10M+ per zone

Hospitality Packages & VIP Access: $25K – $500K per event

Venue & Broadcast Branding

Place your brand front and centre with signage across competition venues and integrated overlays in global Olympic broadcasts. Ideal for premium visibility across every time zone.

Team & Athlete Partnerships

Collaborate with Olympians across content, campaigns, and endorsements. Align your brand with excellence, dedication, and global fan appeal.

Digital & Social Campaigns

From TikTok takeovers to livestream integrations, Olympic digital activations allow brands to engage fans in real time and generate viral moments across platforms.

Fan Engagement Activations

Create memorable experiences through branded zones, VR simulations, or interactive installations in Olympic parks and host cities.

Olympics FAQs

News & Case Studies

Olympics

Starbucks Joins LA28’s Top Tier Set

22 September 2025, 3 min read

Starbucks has signed on as the fourth founding partner of the Los Angeles 2028 Olympic and Paralympic Games. Discover the sponsorship value, brand activations, and how the LA28 Games create global sports advertising opportunities.