Showcase your brand alongside the most iconic athletes and moments. With WSA, activate Olympic advertising that spans screens, stadiums, and stories worldwide.
3.05
billion
Total Viewership
Tokyo 2020 Olympic Games
206
nations
IOC Member Countries
More than the UN
339
events
Across 33 sports
Summer Olympics
15
billion
Social Video Views
Generated by Tokyo 2020
15
billion
Social Video Views
Generated by Tokyo 2020
20000
athletes
Summer & Winter Combined
Competing on a global stage
20000
athletes
Summer & Winter Combined
Competing on a global stage
Advertise in the Olympics — the pinnacle of global sport and unity. With 200+ nations and 30+ sports, the Games deliver unmatched cultural resonance and audience reach.
Explore venue branding, athlete-led campaigns, and global sponsorship integrations across the Summer and Winter Games.
In-Venue Branding: $2M – $25M+ per Games · Broadcast Integration: $5M – $40M per Games
National Team Sponsorship: $3M – $50M per Olympic cycle · Top-Tier Individual Athlete Endorsements: $250K – $10M+ per year
Social Media Campaigns: $250K – $5M+ per campaign · Influencer-Led Athlete Takeovers or Live Streams: $50K – $500K per activation
Fan Zones & Experiential Installations: $500K – $10M+ per zone · Hospitality Packages & VIP Access: $25K – $500K per event
In-Venue Branding: $2M – $25M+ per Games
Broadcast Integration: $5M – $40M per Games
National Team Sponsorship: $3M – $50M per Olympic cycle
Top-Tier Individual Athlete Endorsements: $250K – $10M+ per year
Social Media Campaigns: $250K – $5M+ per campaign
Influencer-Led Athlete Takeovers or Live Streams: $50K – $500K per activation
Fan Zones & Experiential Installations: $500K – $10M+ per zone
Hospitality Packages & VIP Access: $25K – $500K per event
Olympics
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Starbucks has signed on as the fourth founding partner of the Los Angeles 2028 Olympic and Paralympic Games. Discover the sponsorship value, brand activations, and how the LA28 Games create global sports advertising opportunities.
Olympics
23 June 2025, 3 min read
Discover how B2B brands use marathon sponsorships to boost visibility, credibility, and meaningful engagement with high-value business audiences.
Football
08 July 2026, 3 min read
Discover why Mohamed Salah is one of football’s smartest brand investments, combining global reach, trust, MENA influence, and sports advertising value.
Campaigns
08 July 2026, 4 min read
Learn how iGaming brands use sports advertising to sponsor teams, reach sports fans, increase awareness, & drive customer engagement.
