Showcase your brand alongside the most iconic athletes and moments. With WSA, activate Olympic advertising that spans screens, stadiums, and stories worldwide.
3.05
billion
Total Viewership
Tokyo 2020 Olympic Games
206
nations
IOC Member Countries
More than the UN
339
events
Across 33 sports
Summer Olympics
15
billion
Social Video Views
Generated by Tokyo 2020
15
billion
Social Video Views
Generated by Tokyo 2020
20000
athletes
Summer & Winter Combined
Competing on a global stage
20000
athletes
Summer & Winter Combined
Competing on a global stage
Advertise in the Olympics — the pinnacle of global sport and unity. With 200+ nations and 30+ sports, the Games deliver unmatched cultural resonance and audience reach.
Explore venue branding, athlete-led campaigns, and global sponsorship integrations across the Summer and Winter Games.
Place your brand front and centre with signage across competition venues and integrated overlays in global Olympic broadcasts. Ideal for premium visibility across every time zone.
In-Venue Branding: $2M – $25M+ per Games · Broadcast Integration: $5M – $40M per Games
Collaborate with Olympians across content, campaigns, and endorsements. Align your brand with excellence, dedication, and global fan appeal.
National Team Sponsorship: $3M – $50M per Olympic cycle · Top-Tier Individual Athlete Endorsements: $250K – $10M+ per year
From TikTok takeovers to livestream integrations, Olympic digital activations allow brands to engage fans in real time and generate viral moments across platforms.
Social Media Campaigns: $250K – $5M+ per campaign · Influencer-Led Athlete Takeovers or Live Streams: $50K – $500K per activation
Create memorable experiences through branded zones, VR simulations, or interactive installations in Olympic parks and host cities.
Fan Zones & Experiential Installations: $500K – $10M+ per zone · Hospitality Packages & VIP Access: $25K – $500K per event
Place your brand front and centre with signage across competition venues and integrated overlays in global Olympic broadcasts. Ideal for premium visibility across every time zone.
In-Venue Branding: $2M – $25M+ per Games
Broadcast Integration: $5M – $40M per Games
Collaborate with Olympians across content, campaigns, and endorsements. Align your brand with excellence, dedication, and global fan appeal.
National Team Sponsorship: $3M – $50M per Olympic cycle
Top-Tier Individual Athlete Endorsements: $250K – $10M+ per year
From TikTok takeovers to livestream integrations, Olympic digital activations allow brands to engage fans in real time and generate viral moments across platforms.
Social Media Campaigns: $250K – $5M+ per campaign
Influencer-Led Athlete Takeovers or Live Streams: $50K – $500K per activation
Create memorable experiences through branded zones, VR simulations, or interactive installations in Olympic parks and host cities.
Fan Zones & Experiential Installations: $500K – $10M+ per zone
Hospitality Packages & VIP Access: $25K – $500K per event
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Motorsport
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