Olympics
Advertising Impacts you can expect
3.05
billion
Total Viewership
Tokyo 2020 Olympic Games
206
nations
IOC Member Countries
More than the UN
339
events
Across 33 sports
Summer Olympics
15
billion
Social Video Views
Generated by Tokyo 2020
15
billion
Social Video Views
Generated by Tokyo 2020
20000
athletes
Summer & Winter Combined
Competing on a global stage
20000
athletes
Summer & Winter Combined
Competing on a global stage
Advertise in the Olympics — the pinnacle of global sport and unity. With 200+ nations and 30+ sports, the Games deliver unmatched cultural resonance and audience reach.
Explore venue branding, athlete-led campaigns, and global sponsorship integrations across the Summer and Winter Games.
Explore opportunities with Olympics
Showcase your brand alongside the most iconic athletes and moments. With WSA, activate Olympic advertising that spans screens, stadiums, and stories worldwide.
Advertising Opportunities
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Venue & Broadcast Branding
Place your brand front and centre with signage across competition venues and integrated overlays in global Olympic broadcasts. Ideal for premium visibility across every time zone.
In-Venue Branding: $2M – $25M+ per Games
Broadcast Integration: $5M – $40M per Games
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Team & Athlete Partnerships
Collaborate with Olympians across content, campaigns, and endorsements. Align your brand with excellence, dedication, and global fan appeal.
National Team Sponsorship: $3M – $50M per Olympic cycle
Top-Tier Individual Athlete Endorsements: $250K – $10M+ per year
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Digital & Social Campaigns
From TikTok takeovers to livestream integrations, Olympic digital activations allow brands to engage fans in real time and generate viral moments across platforms.
Social Media Campaigns: $250K – $5M+ per campaign
Influencer-Led Athlete Takeovers or Live Streams: $50K – $500K per activation
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Fan Engagement Activations
Create memorable experiences through branded zones, VR simulations, or interactive installations in Olympic parks and host cities.
Fan Zones & Experiential Installations: $500K – $10M+ per zone
Hospitality Packages & VIP Access: $25K – $500K per event
Olympics Ambassadors
Usain Bolt
Usain Bolt is the fastest man in history and a global icon of Olympic sport. His legacy, charisma, and universal appeal transcend athletics, making him a standout brand ambassador.
Simone Biles
Simone Biles is the most decorated gymnast in history. Admired for her excellence and resilience, she represents elite performance, empowerment, and inspiration across a broad, multi-generational audience.
Michael Phelps
Michael Phelps is the most successful Olympian of all time. With 23 gold medals and unmatched longevity, he remains a respected figure in sport, wellness, and global campaigns.
Olympics FAQs
News & Case Studies
Olympics
Starbucks Joins LA28’s Top Tier Set
22 September 2025, 3 min read
Starbucks has signed on as the fourth founding partner of the Los Angeles 2028 Olympic and Paralympic Games. Discover the sponsorship value, brand activations, and how the LA28 Games create global sports advertising opportunities.
Olympics
The Long Run: Unlocking the Value of Marathon Sponsorship for B2B Brands
23 June 2025, 3 min read
Discover how B2B brands use marathon sponsorships to boost visibility, credibility, and meaningful engagement with high-value business audiences.
Motorsport
F1 Livery Reveals Set the Stage for a New Era of Sports Partnerships
20 February 2026, 7 min read
From Mercedes to Audi and Cadillac, the 2026 F1 season showcases bold new liveries and major sponsors. Discover how sports partnerships in Formula 1 can elevate your brand globally.
American Football
Best Super Bowl Ads from 2026 and What Brands Can Learn
20 February 2026, 6 min read
A look at the standout Super Bowl 2026 ads, why they worked, and how brands can apply those lessons to sports partnerships and sports advertising across global competitions.
