Olympics
Advertise in the Olympics — the pinnacle of global sport and unity
Advertising Impacts you can expect
3.05
billion
Total Viewership
Tokyo 2020 Olympic Games
206
nations
IOC Member Countries
More than the UN
339
events
Across 33 sports
Summer Olympics
15
billion
Social Video Views
Generated by Tokyo 2020
15
billion
Social Video Views
Generated by Tokyo 2020
20000
athletes
Summer & Winter Combined
Competing on a global stage
20000
athletes
Summer & Winter Combined
Competing on a global stage
With 200+ nations and 30+ sports, the Games deliver unmatched cultural resonance and audience reach.
Explore venue branding, athlete-led campaigns, and global sponsorship integrations across the Summer and Winter Games.
Showcase your brand alongside the most iconic athletes and moments. With WSA, activate Olympic advertising that spans screens, stadiums, and stories worldwide.
Advertising Opportunities
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Venue & Broadcast Branding
Place your brand front and centre with signage across competition venues and integrated overlays in global Olympic broadcasts. Ideal for premium visibility across every time zone.
In-Venue Branding: $2M – $25M+ per Games
Broadcast Integration: $5M – $40M per Games
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Team & Athlete Partnerships
Collaborate with Olympians across content, campaigns, and endorsements. Align your brand with excellence, dedication, and global fan appeal.
National Team Sponsorship: $3M – $50M per Olympic cycle
Top-Tier Individual Athlete Endorsements: $250K – $10M+ per year
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Digital & Social Campaigns
From TikTok takeovers to livestream integrations, Olympic digital activations allow brands to engage fans in real time and generate viral moments across platforms.
Social Media Campaigns: $250K – $5M+ per campaign
Influencer-Led Athlete Takeovers or Live Streams: $50K – $500K per activation
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Fan Engagement Activations
Create memorable experiences through branded zones, VR simulations, or interactive installations in Olympic parks and host cities.
Fan Zones & Experiential Installations: $500K – $10M+ per zone
Hospitality Packages & VIP Access: $25K – $500K per event
Olympics Ambassadors
Usain Bolt
Usain Bolt is the fastest man in history and a global icon of Olympic sport. His legacy, charisma, and universal appeal transcend athletics, making him a standout brand ambassador.
Simone Biles
Simone Biles is the most decorated gymnast in history. Admired for her excellence and resilience, she represents elite performance, empowerment, and inspiration across a broad, multi-generational audience.
Michael Phelps
Michael Phelps is the most successful Olympian of all time. With 23 gold medals and unmatched longevity, he remains a respected figure in sport, wellness, and global campaigns.
Olympics FAQs
News & insights
Strategy
When Sporting Universes Collided to Boost a Brand
28 August 2025, 20 min read
Explore how cross-sport campaigns—like cricket x football or NFL x esports—boost brand visibility, spark fan buzz, and break marketing boundaries. Multisport marketing is rewriting the rules and winning hearts across the sporting universe.
Football
AYS Developers Partners with Argentine Football Association in Strategic Sponsorship Deal Brokered by WSA and MAG International
31 July 2025, 5 min read
AYS Developers has become the Regional Sponsor of the Argentine Football Association through a major partnership facilitated by World Sports Advertising and MAG International, marking a bold step into international sports sponsorship and brand expansion.
Informational
Why Betting Companies Take the Gamble on Sports Advertising
24 July 2025, 5 min read
Analysis of betting companies' massive sports advertising investments and strategic motivations.
Combat Sports
Boxing and UFC Advertising Opportunities Transform Brand Visibility During Riyadh Season
23 July 2025, 4 min read
Riyadh Season has become a global hub for combat sports, offering prime advertising opportunities through boxing and UFC events. Brands benefit from unmatched exposure, high audience engagement, and strategic visibility across multiple platforms.
