Formula 1
Advertising Impacts you can expect
1.5
billion
Global Annual Viewership
Across the F1 season
500
million
Fans Worldwide
Across all platforms
23
races
Across 5 Continents
Multiple time zones & markets
180
territories
Live TV Broadcast
Per race weekend
180
territories
Live TV Broadcast
Per race weekend
1.3
billion
Social Impressions
Race weekend peaks
1.3
billion
Social Impressions
Race weekend peaks
Advertise in Formula 1 — the world’s fastest-growing global sport. With 23 races across five continents, F1 delivers premium brand exposure to a loyal, tech-savvy fanbase.
Explore team sponsorships, trackside LED boards, and Grand Prix partnerships that put your brand at the heart of speed, innovation, and global entertainment.
Explore opportunities with Formula 1
Accelerate your brand with Formula 1. From global broadcast visibility to exclusive team access, we help you activate high-performance campaigns at the pinnacle of motorsport. Leave your details to get started.
Advertising Opportunities
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Trackside Advertising
Gain high-impact visibility with LED and static branding placed along the world’s most iconic circuits, from Monaco and Silverstone to Yas Marina. These placements are captured throughout live global broadcasts, replays, and highlight reels, delivering premium, uninterrupted exposure to millions of motorsport fans.Every on-screen second reinforces brand presence in a high-speed, high-attention environment where visibility truly counts.
Single Grand Prix Event: £150,000 – £750,000 per event
Full Season (all races): £2M – £15M+ per season
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Team Sponsorship
Align your brand with the world’s top F1 teams through prominent placement on race cars, driver suits, helmets, and garage environments. From nose cones to rear wings, every angle offers visibility across race weekends, media coverage, and global TV broadcasts.Team sponsorship delivers 360-degree exposure, connecting your brand with cutting-edge innovation, elite performance, and millions of fans from the paddock to the podium.
Individual Team Partnerships: £2M – £50M per season
Driver/Car Branding: £500,000 – £20M per season
Driver Ambassadors: £500,000 – £10M per year
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Race Title Partnerships
Secure top-tier exposure by becoming the official title partner of a Formula 1 Grand Prix. This premium sponsorship includes naming rights, extensive in-venue branding, global broadcast visibility, and usage of official media assets.As one of the most watched sporting events worldwide, a race title partnership positions your brand at the heart of the action, delivering prestige, global recognition, and exclusive access to VIP hospitality and networking opportunities.
£1M – £25M per event
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Fan Engagement Activations
Engage Formula 1’s passionate fanbase through innovative experiences. From exclusive paddock access to cutting-edge AR and digital activations. These tech-driven campaigns create memorable interactions that amplify brand awareness and foster deeper emotional connections with one of the world’s most dedicated and tech-savvy audiences.
Race/Event OOH Proximity: £50,000 – £1M per race weekend
Corporate Hospitality: £5,000 – £50,000 per attendee
motorsport Ambassadors
Lewis Hamilton
Lewis Hamilton is a seven-time Formula 1 World Champion and a global icon. Known for his racing brilliance and activism, he commands influence across sport, fashion, and environmental causes.
Max Verstappen
Max Verstappen is the current dominant force in Formula 1. A fan favourite for his fearless driving and Red Bull legacy, he represents the next generation of global motorsport icons.
Valentino Rossi
Valentino Rossi is a MotoGP legend and one of the sport’s most charismatic figures. Though retired, his fan base and commercial appeal remain enormous across Europe and Asia.
About Formula 1
Formula 1 is the pinnacle of global motorsport, blending technology, adrenaline, and entertainment into a 23-race spectacle watched by over 1.5 billion viewers annually. With live races in cities like Miami, Jeddah, Singapore, and Melbourne, F1 offers unmatched global reach and prestige.
Advertising in Formula 1 delivers exceptional value — from on-car branding and garage presence to digital overlays during race coverage. Sponsors benefit from deep storytelling opportunities, high-frequency impressions, and alignment with themes of speed, innovation, and elite performance.
Whether you’re targeting business decision-makers, tech enthusiasts, or luxury consumers, F1 offers scalable opportunities to connect across markets. World Sports Advertising bridges brands to the Formula 1 ecosystem through exclusive partnerships, creative campaigns, and data-driven planning.
From fast-growth disruptors to legacy brands, sponsors across sectors choose F1 for one key reason — impact. Every race, every lap, every screen time is a chance to create brand memory at speed and scale.
Formula 1 FAQs
News & Case Studies
Motorsport
Inside the Komatsu and Williams Racing F1 Partnership
19 August 2025, 5 min read
A closer look at how Komatsu joined forces with Williams Racing F1 to deliver a powerful sports advertising campaign that inspired employees, reached global audiences, and strengthened brand impact.
Motorsport
How Digital Ads Are Revolutionising Formula 1: McLaren Leads the Charge
09 June 2025, 4 min read
Formula 1 goes futuristic with digital ads on cars and helmets. Discover how McLaren is shifting the game—and what it means for sports advertisers.
Motorsport
Floki x Alfa Romeo F1: A High-Speed Collaboration Driving Brand Visibility at the Pinnacle of Motorsport.
12 May 2025, 4 min read
Floki’s F1 debut with Alfa Romeo, brokered by WSA, drove global exposure, brand credibility, and Web3 relevance across a high-performance sports platform.
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
