Formula 1
Advertising Impacts you can expect
1.5
billion
Global Annual Viewership
Across the F1 season
500
million
Fans Worldwide
Across all platforms
23
races
Across 5 Continents
Multiple time zones & markets
180
territories
Live TV Broadcast
Per race weekend
180
territories
Live TV Broadcast
Per race weekend
1.3
billion
Social Impressions
Race weekend peaks
1.3
billion
Social Impressions
Race weekend peaks
Advertise in Formula 1 — the world’s fastest-growing global sport. With 23 races across five continents, F1 delivers premium brand exposure to a loyal, tech-savvy fanbase.
Explore team sponsorships, trackside LED boards, and Grand Prix partnerships that put your brand at the heart of speed, innovation, and global entertainment.
Explore opportunities with Formula 1
Accelerate your brand with Formula 1. From global broadcast visibility to exclusive team access, we help you activate high-performance campaigns at the pinnacle of motorsport. Leave your details to get started.
Advertising Opportunities
Trackside Advertising
Trackside LED and static boards provide dynamic brand visibility at iconic circuits such as Monaco, Silverstone, and Yas Marina. With live global broadcasts, every second on screen translates to premium impressions.
Team Sponsorship
Become part of a Formula 1 team’s visual identity across cars, suits, and garages. From helmet/images/sports/motorsport/formula-1/logos to rear wing placements, team sponsorship delivers 360-degree exposure from garage to grandstand to global TV.
Race Title Partnerships
Attach your brand to the prestige of an F1 Grand Prix. Title sponsorship packages include media rights usage, in-stadium branding, and corporate hospitality at some of the world’s most watched sporting events.
Fan Engagement Activations
From paddock experiences to AR-powered digital activations, engage the Formula 1 fanbase in creative, tech-driven ways. These campaigns boost awareness and deepen emotional connection with one of sport’s most loyal audiences.
motorsport Ambassadors
Lewis Hamilton
Lewis Hamilton is a seven-time Formula 1 World Champion and a global icon. Known for his racing brilliance and activism, he commands influence across sport, fashion, and environmental causes.
Max Verstappen
Max Verstappen is the current dominant force in Formula 1. A fan favourite for his fearless driving and Red Bull legacy, he represents the next generation of global motorsport icons.
Valentino Rossi
Valentino Rossi is a MotoGP legend and one of the sport’s most charismatic figures. Though retired, his fan base and commercial appeal remain enormous across Europe and Asia.
About Formula 1
Formula 1 is the pinnacle of global motorsport, blending technology, adrenaline, and entertainment into a 23-race spectacle watched by over 1.5 billion viewers annually. With live races in cities like Miami, Jeddah, Singapore, and Melbourne, F1 offers unmatched global reach and prestige.
Advertising in Formula 1 delivers exceptional value — from on-car branding and garage presence to digital overlays during race coverage. Sponsors benefit from deep storytelling opportunities, high-frequency impressions, and alignment with themes of speed, innovation, and elite performance.
Whether you’re targeting business decision-makers, tech enthusiasts, or luxury consumers, F1 offers scalable opportunities to connect across markets. World Sports Advertising bridges brands to the Formula 1 ecosystem through exclusive partnerships, creative campaigns, and data-driven planning.
From fast-growth disruptors to legacy brands, sponsors across sectors choose F1 for one key reason — impact. Every race, every lap, every screen time is a chance to create brand memory at speed and scale.
Formula 1 FAQs
News & insights
