EFL Championship
Advertising Impacts you can expect
20.1
million
Total Attendance
Across 2023–24 season
7.3
million
TV Viewers
Championship Playoff Final
24
clubs
Across England & Wales
Diverse regional reach
552
matches
Per Season
Across the regular campaign
552
matches
Per Season
Across the regular campaign
1
billion
Broadcast Deal Value
Sky Sports & international rights
1
billion
Broadcast Deal Value
Sky Sports & international rights
Advertise in the EFL Championship — one of the most competitive football leagues in the world. With 24 historic clubs and nationwide coverage, it offers powerful reach across every major UK region.
Explore kit sponsorships, LED perimeter boards, and club partnerships that connect your brand with millions of loyal, community-driven football fans.
Explore opportunities with EFL Championship
Reach engaged football fans across the UK. From televised matches to packed stadiums, the EFL Championship offers consistent visibility for brands. Leave your details and we’ll help you unlock tailored advertising opportunities.
Advertising Opportunities
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Perimeter Advertising Boards
Perimeter LED advertising in the EFL Championship offers brands high-frequency exposure to millions of fans across the UK. Matches are broadcast nationally on Sky Sports and globally via partner networks, providing valuable brand visibility throughout the season.
£3,000 – £100,000 per match
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Kit Sponsorship
Kit sponsorship in the EFL Championship connects brands with loyal, passionate supporters in major UK cities and regions. Shirt placements deliver consistent exposure across matchdays, highlights, fan merchandise, and growing digital platforms throughout the season.
£150,000 – £5M per season
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Press Conference Media Wall
EFL Championship press conferences offer brands regular broadcast exposure across Sky Sports, club-owned media, and regional outlets. Media wall branding consistently appears during match previews, post-game interviews, and major club announcements.
£50,000 – £250,000 per season
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Club Partnership
Club partnerships in the EFL Championship deliver deep-rooted brand connections with passionate communities across England and Wales. From stadium assets to fan engagement initiatives, partnerships offer flexible options to build regional and national brand loyalty.
£50,000 – £2M per season
EFL Championship Teams
Promote your brand with EFL Championship advertising. Engage passionate UK football fans through club partnerships, perimeter boards, kit sponsorships, and broadcast visibility.
2025 Team Line-UP
Birmingham City
Birmingham City FC is a historic club with strong Midlands roots. Advertising with Birmingham City offers brands loyal local support and excellent regional exposure across England’s second-largest city.
Blackburn Rovers
Blackburn Rovers, former Premier League champions, provide brands with access to a passionate Lancashire fanbase and solid national coverage across English football audiences.
Bristol City
Bristol City represents the vibrant southwest of England. Partnering with the club delivers brands authentic engagement with a growing urban and regional fanbase.
Cardiff City
Cardiff City FC, based in the Welsh capital, offers brands an exceptional gateway into both the English and Welsh markets through a loyal and passionate supporter base.
Coventry City
Coventry City has a rich footballing history and an enthusiastic supporter base. Advertising with Coventry offers brands strong regional loyalty and expanding national visibility.
Derby County
Derby County, one of England’s oldest football clubs, offers brands a deep connection to loyal, multigenerational supporters across the East Midlands and beyond.
Hull City
Hull City AFC provides brands access to a strong supporter base across East Yorkshire, with growing opportunities for regional and national exposure.
Ipswich Town
Ipswich Town FC is steeped in tradition, offering brands authentic alignment with passionate East Anglian supporters and solid media exposure across the UK.
Leeds United
Leeds United FC remains one of the most followed clubs in England. Partnering with Leeds provides access to a massive fanbase and significant broadcast and digital reach.
Leicester City
Leicester City FC, Premier League champions in 2016, offer brands world-class engagement opportunities across a global audience and strong domestic fan loyalty.
Middlesbrough
Middlesbrough FC offers brands alignment with a proud northern football tradition, tapping into dedicated regional loyalty and consistent national visibility across competitions.
Millwall
Millwall FC is synonymous with passion and resilience. Advertising with Millwall offers brands authentic access to one of London’s most recognizable and devoted fan communities.
Norwich City
Norwich City FC, the 'Canaries', offers brands access to a loyal and sizable fanbase across East Anglia, with strong regional media presence and consistent national exposure.
Plymouth Argyle
Plymouth Argyle FC connects brands to the southwest of England, offering strong regional loyalty and the opportunity to engage passionate fans in a fast-developing football market.
Portsmouth
Portsmouth FC, with its historic FA Cup victories and loyal supporter base, offers brands premium regional engagement along England’s southern coast and strong brand affinity opportunities.
Preston North End
Preston North End FC, one of the founding members of the Football League, offers brands association with rich heritage and consistent regional support across Lancashire and beyond.
Queens Park Rangers
Queens Park Rangers, based in West London, offer brands excellent urban reach and access to a diverse, metropolitan supporter base in one of the world's largest media markets.
Rotherham United
Rotherham United provides brands with strong regional engagement across South Yorkshire, tapping into a loyal community fanbase and growing Championship-level media exposure.
Sheffield Wednesday
Sheffield Wednesday FC, one of England’s oldest clubs, connects brands to a proud Yorkshire fanbase, offering rich history, large crowds, and strong regional influence.
Southampton
Southampton FC, known for developing world-class talent, offers brands access to a loyal south coast supporter base and significant domestic and international media reach.
Stoke City
Stoke City FC delivers strong Midlands exposure for brands seeking authentic football alignment and passionate, multigenerational fan engagement opportunities.
Sunderland
Sunderland AFC commands one of the largest fanbases outside the Premier League. Advertising with Sunderland offers huge stadium crowds, national exposure, and intense loyalty.
Swansea City
Swansea City FC, one of Wales' leading football clubs, offers brands unique cross-border exposure into both English and Welsh markets, amplified by national and international coverage.
Watford
Watford FC provides brands with strong London commuter belt exposure, vibrant matchday audiences, and consistent media visibility across national television and online platforms.
football Ambassadors
Cristiano Ronaldo
Cristiano Ronaldo is the most followed athlete on the planet. A five-time Ballon d'Or winner, his global influence spans football, fashion, fitness, and luxury brand endorsements.
Lionel Messi
Lionel Messi is a generational talent with a loyal global fan base. Known for his magic on the pitch, he’s also a highly sought-after ambassador for global campaigns.
Mohamed Salah
Mohamed Salah is a footballing icon across Europe, Africa, and the Middle East. His humble persona and elite performances have earned him a powerful voice beyond the sport.
About EFL Championship
The EFL Championship is one of the most competitive and passionately followed football leagues in the world. As England’s second tier, it combines historic clubs, fierce rivalries, and significant audiences, offering brands the opportunity to connect deeply with fans across the UK.
Every season, the Championship delivers more than 550 matches, with cumulative attendances exceeding 20 million. Broadcast nationally on Sky Sports and streamed internationally, it provides consistent brand visibility throughout the football calendar. From the opening weekend to the high-stakes playoff final at Wembley, Championship advertising offers brands exposure during some of the most anticipated moments in British sport.
Advertising in the EFL Championship aligns brands with loyalty, passion, heritage, and community spirit—key attributes that resonate strongly with football audiences. Clubs represent major regional hubs, allowing targeted campaigns across London, the Midlands, the North, and beyond.
World Sports Advertising helps brands activate perimeter boards, kit sponsorships, media walls, and club partnerships tailored to the EFL Championship’s unique dynamics. Whether targeting mass awareness or regional engagement, our strategies deliver measurable impact and authentic fan connection.
EFL Championship FAQs
News & Case Studies
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How Football's Pitch-Side Boards Shape Modern Marketing
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This blog explores how pitch-side LED boards and static hoardings have become vital revenue streams for clubs and powerful global marketing tools, seamlessly blending with the matchday atmosphere to reach millions of football fans worldwide.
