UFC
Advertising Impacts you can expect
700
million
Global Reach
Including TV & digital
300
million
UFC Fans Worldwide
Highly engaged followers
42
events
Annually Scheduled
Including Fight Nights & PPVs
80
million
Monthly Social Views
Across UFC and fighter channels
80
million
Monthly Social Views
Across UFC and fighter channels
175
countries
Live Broadcast Coverage
With localised distribution
175
countries
Live Broadcast Coverage
With localised distribution
Advertise with the UFC — the world’s premier mixed martial arts organisation. With over 40 live events each year, broadcast in more than 170 countries and streamed across platforms like ESPN+ and UFC Fight Pass, the UFC offers brands year-round exposure to a global audience of over 300 million fans. Its events regularly attract millions of viewers, trending across social media and dominating fight night conversations worldwide.
Advertising opportunities go far beyond the Octagon. From on-canvas branding and broadcast graphics to fighter-led social campaigns, merchandise integrations, and fan zone activations, the UFC provides brands with multiple touchpoints to connect with a young, loyal, and highly engaged demographic. It’s a chance to align your brand with high-performance, intensity, and global cultural relevance.
Explore opportunities with UFC
Whether you're targeting hardcore fans or casual viewers, UFC sponsorship delivers. Let us help you build powerful activations across the UFC ecosystem.
Advertising Opportunities
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Octagon & Event Branding
Position your brand at the center of the action with premium placement inside the UFC Octagon. From canvas logos and corner post branding to fighter apparel, your identity is seen throughout live fights, international pay-per-view broadcasts, and viral highlight reels.With each event reaching millions of viewers globally, this format delivers high-frequency exposure and lasting brand association at the pinnacle of combat sports.
Promotion Partnership: £300,000 – £6M per event
Octagon Branding (Canvas & Posts): £150,000 – £2M per event
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Digital & Broadcast Integrations
Boost your brand visibility with seamless integration into UFC’s live broadcasts and digital content. From on-screen graphics and scorecards to real-time overlays, your brand stays visible throughout the fight experience across TV, streaming platforms, and social media.These high-frequency placements ensure sustained exposure during key moments—maximizing reach across global audiences and digital-first fans.
TV Advertising: £50,000 – £500,000 per campaign
Digital + Broadcast Overlays: £100,000 – £750,000 per event
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UFC Fighter Partnerships & Social Campaigns
Partner with UFC athletes to create authentic, high-impact brand moments—from sponsored training content and custom apparel to fight-week takeovers and personal storytelling. These campaigns tap into fighters’ loyal fanbases and massive social reach, driving deep engagement across global audiences.Fighter-led activations bring credibility, emotion, and influence. Positioning your brand within the personal journeys fans care about most.
Individual Fighter Partnership: £50,000 – £2M per fight
Fighter Shorts Sponsorship: £25,000 – £750,000 per fight
Social Media Content: £20,000 – £300,000 per campaign
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Fight Night Activations & Fan Experiences
Bring your brand to life at UFC events through immersive fan engagements, branded zones, merch giveaways, interactive weigh-ins, and photo moments that fans share worldwide. These on-site activations build lasting impressions and emotional connections during the most anticipated moments of fight week.Perfect for brands looking to engage directly with UFC’s passionate, high-energy audience in a premium live environment.
Ambassadors: £150,000 – £4M per year
Event Activations: £75,000 – £1.5M per event
Hospitality + Engagement: £15,000 – £250,000 per event
About UFC
UFC: The Pinnacle of Combat Sports Advertising
The UFC is the undisputed global leader in mixed martial arts, drawing millions of fans across every continent. With sell-out arenas, blockbuster pay-per-view events, and a rapidly growing digital audience, the UFC offers advertisers unrivalled access to one of sport’s most dynamic and engaged communities.
Advertisers benefit from a high-octane platform that thrives on storytelling, rivalry, and spectacle. From branding on the octagon canvas and fighter kits, to integration during weigh-ins, press conferences, and behind-the-scenes content — UFC partnerships provide multiple high-visibility touchpoints for brands looking to make a bold impact.
If your brand wants to be seen alongside grit, global reach, and cutting-edge sports entertainment, UFC delivers the ultimate stage.
UFC FAQs
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