UFC
Advertise in the UFC — the world’s premier MMA organisation
Advertising Impacts you can expect
700
million
Global Reach
Including TV & digital
300
million
UFC Fans Worldwide
Highly engaged followers
42
events
Annually Scheduled
Including Fight Nights & PPVs
80
million
Monthly Social Views
Across UFC and fighter channels
80
million
Monthly Social Views
Across UFC and fighter channels
175
countries
Live Broadcast Coverage
With localised distribution
175
countries
Live Broadcast Coverage
With localised distribution
With over 40 events per year and global broadcast distribution, UFC offers brands unmatched combat sports reach and cultural impact.
Explore octagon branding, fighter campaigns, and fan zone activations to engage deeply with millions of fight fans.
Whether you're targeting hardcore fans or casual viewers, UFC sponsorship delivers. Let us help you build powerful activations across the UFC ecosystem.
Advertising Opportunities
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Octagon & Event Branding
Showcase your brand within the iconic UFC Octagon, featuring logo placements on the canvas, corner posts, and fighter apparel. Achieve maximum visibility during worldwide pay-per-view events, highlight reels, and global broadcasts.
Promotion Partnership: £300,000 – £6M per event
Octagon Branding (Canvas & Posts): £150,000 – £2M per event
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Digital & Broadcast Integrations
Amplify your presence with UFC's dynamic digital graphics, scorecards, and live broadcast overlays. These integrations ensure continuous brand exposure across televised events, streaming platforms, and viral social content.
TV Advertising: £50,000 – £500,000 per campaign
Digital + Broadcast Overlays: £100,000 – £750,000 per event
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UFC Fighter Partnerships & Social Campaigns
Collaborate with UFC stars for compelling branded content, exclusive apparel lines, and influential social media campaigns. From fight-week coverage to personal insights, fighter-driven promotions resonate deeply with global audiences.
Individual Fighter Partnership: £50,000 – £2M per fight
Fighter Shorts Sponsorship: £25,000 – £750,000 per fight
Social Media Content: £20,000 – £300,000 per campaign
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Fight Night Activations & Fan Experiences
Create memorable brand experiences at UFC events with dedicated fan zones, merchandise giveaways, interactive weigh-ins, and branded photo opportunities. Ideal for brands seeking impactful audience connections during major UFC events.
Ambassadors: £150,000 – £4M per year
Event Activations: £75,000 – £1.5M per event
Hospitality + Engagement: £15,000 – £250,000 per event
About UFC
UFC: The Pinnacle of Combat Sports Advertising
The UFC is the undisputed global leader in mixed martial arts, drawing millions of fans across every continent. With sell-out arenas, blockbuster pay-per-view events, and a rapidly growing digital audience, the UFC offers advertisers unrivalled access to one of sport’s most dynamic and engaged communities.
Advertisers benefit from a high-octane platform that thrives on storytelling, rivalry, and spectacle. From branding on the octagon canvas and fighter kits, to integration during weigh-ins, press conferences, and behind-the-scenes content — UFC partnerships provide multiple high-visibility touchpoints for brands looking to make a bold impact.
If your brand wants to be seen alongside grit, global reach, and cutting-edge sports entertainment, UFC delivers the ultimate stage.
UFC FAQs
News & insights
Strategy
When Sporting Universes Collided to Boost a Brand
28 August 2025, 20 min read
Explore how cross-sport campaigns—like cricket x football or NFL x esports—boost brand visibility, spark fan buzz, and break marketing boundaries. Multisport marketing is rewriting the rules and winning hearts across the sporting universe.
Football
AYS Developers Partners with Argentine Football Association in Strategic Sponsorship Deal Brokered by WSA and MAG International
31 July 2025, 5 min read
AYS Developers has become the Regional Sponsor of the Argentine Football Association through a major partnership facilitated by World Sports Advertising and MAG International, marking a bold step into international sports sponsorship and brand expansion.
Informational
Why Betting Companies Take the Gamble on Sports Advertising
24 July 2025, 5 min read
Analysis of betting companies' massive sports advertising investments and strategic motivations.
Combat Sports
Boxing and UFC Advertising Opportunities Transform Brand Visibility During Riyadh Season
23 July 2025, 4 min read
Riyadh Season has become a global hub for combat sports, offering prime advertising opportunities through boxing and UFC events. Brands benefit from unmatched exposure, high audience engagement, and strategic visibility across multiple platforms.
