NBA
Advertising Impacts you can expect
2.1
billion
All-Star Weekend Impressions
Across digital and social
214
countries
Broadcast Reach
Global NBA coverage
30
teams
Across the US & Canada
Each with unique inventory
1.3
billion
Social Media Followers
Across league & players
1.3
billion
Social Media Followers
Across league & players
1230
games
Per Season
Excluding playoffs
1230
games
Per Season
Excluding playoffs
Advertise in the NBA — the world’s premier basketball league. With over 214 broadcast territories and billions of impressions, NBA campaigns deliver global impact and cultural influence.
Explore courtside LED, player endorsements, and in-arena activations to connect with basketball’s most influential audiences.
Explore opportunities with NBA
From opening night to the Finals, NBA advertising offers high-energy visibility and multi-platform scale. Let WSA help you craft elite-level activations with measurable ROI.
Advertising Opportunities
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Courtside LED Signage
Visible throughout live games and highlight reels, courtside LED offers high-frequency exposure in every arena. Perfect for brands seeking premium visibility across NBA and CBA broadcasts.
Courtside LED Signage: $250,000 – $3M per season
Venue Branding: $500,000 – $10M per season
Arena Naming Rights: $5M – $50M per year
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Jersey Sponsorships & Apparel
NBA jersey patches place your brand front and centre on globally followed athletes. With in-game presence and merchandising opportunities, this is elite advertising in motion.
Jersey Patch Sponsorships: $5M – $20M per season
Official Teamwear Partnerships: $1M – $8M per season
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Player Partnerships & Endorsements
From social content to apparel campaigns, player partnerships provide direct access to engaged fanbases and viral storytelling opportunities.
Player Ambassadors: $500,000 – $10M per year
Individual Player Endorsements: $250,000 – $5M+ per deal
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Fan Zone & Arena Activations
Create real-world impact with branded experiences, VIP lounges, and in-arena product showcases. These placements amplify recall before, during, and after the buzzer.
Fan Zone Branding / Interactive Installations: $100,000 – $1M per season
Corporate Hospitality Packages: $10,000 – $500,000 per season
Esports / NBA2K League Activations: $50,000 – $750,000 per season
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Digital & Social Media Campaigns
Leverage the NBA's powerful digital presence to engage millions of fans through targeted social media content, influencer partnerships, and immersive digital activations. Ideal for brands aiming for dynamic online visibility.
Social Media Content Creation: $25,000 – $500,000 per campaign
Branded Team Content Series (YouTube, TikTok): $50,000 – $400,000+ per season
basketball Ambassadors
LeBron James
LeBron James is a basketball icon, entrepreneur, and cultural leader. A four-time NBA champion, his influence extends far beyond sport — into entertainment, philanthropy, and business.
Stephen Curry
Stephen Curry revolutionised basketball with his shooting range and playmaking flair. A global role model, he’s known for his family-friendly image, brand appeal, and four NBA championships.
Giannis Antetokounmpo
Giannis Antetokounmpo, the “Greek Freak,” blends power and grace on the court. A two-time MVP, he’s admired for his humility, work ethic, and pan-European and African appeal.
About NBA
NBA: Global Entertainment Meets Elite Advertising
The NBA is more than just basketball — it's a cultural phenomenon with fans in over 200 countries. From sold-out arenas in the US to primetime broadcasts in Asia and Europe, the league offers unparalleled global exposure. With star power, style, and non-stop highlights, the NBA connects brands with audiences that are young, urban, and digitally engaged.
Advertising in the NBA means access to courtside LED boards, jersey patch sponsorships, and branded integrations across social media and streaming platforms. Its All-Star events, playoffs, and international games create moments where brands can truly shine.
For brands looking to tap into global culture, elite sport, and digital-first fandom, the NBA is a slam dunk opportunity.
NBA FAQs
News & Case Studies
Basketball
Booking.com and NBA: A Slam Dunk for Sports Tourism
12 June 2025, 3 min read
Booking.com teams up with the NBA and WNBA to enhance sports tourism—offering seamless travel for fans and promoting inclusion across pro basketball events.``
Informational
12 Underrated Sports Leagues That Could Power Your Next Advertising Win
11 August 2025, 6 min read
From Eredivisie to the World Padel Tour, discover 12 sports leagues with loyal fans, high engagement and untapped advertising potential. These platforms can help your brand shine.
Football
Football advertising playbook for brands
29 August 2025, 7 min read
A practical guide to football advertising formats, from perimeter LEDs and virtual overlays to social content, partnerships and fan activations. See where each format fits, what it’s good for, and how to stitch them into one campaign that actually moves the ne
Football
A Bold New Era Begins Liverpool FC & Adidas Reunite
28 August 2025, 3 min read
Liverpool FC has re-entered a 10-year kit partnership with adidas, marking the return of the iconic three-stripe manufacturer from 1 August 2025. The new home and away kits—classic yet modern—have already broken club records for demand and engagement.
