WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Sophie Langford
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Harshit Dabhi
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Harshit Dabhi
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Motorsport
F1 Livery Reveals Set the Stage for a New Era of Sports Partnerships
by Sophie Langford
20 February 2026, 7 min read
From Mercedes to Audi and Cadillac, the 2026 F1 season showcases bold new liveries and major sponsors. Discover how sports partnerships in Formula 1 can elevate your brand globally.
American Football
Best Super Bowl Ads from 2026 and What Brands Can Learn
by Sophie Langford
20 February 2026, 6 min read
A look at the standout Super Bowl 2026 ads, why they worked, and how brands can apply those lessons to sports partnerships and sports advertising across global competitions.
Cricket
ICC Men's T20 World Cup 2026 Advertising Who won big and how you can still capitalise
by Sophie Langford
20 February 2026, 7 min read
A breakdown of the biggest sponsors at the ICC Men's T20 World Cup 2026, Super 8 teams and how ambitious brands can still unlock powerful sports partnerships and sports advertising opportunities.
Football
Imtiaz Developments Partners with the Portuguese Football Federation
by Anisha Lyall
13 February 2026, 5 min read
Imtiaz Developments has partnered with the Portuguese Football Federation to elevate global brand visibility and connect Dubai real estate with international football audiences, strengthening investor appeal and positioning through strategic sport sponsorship.
Informational
Heineken x Playtomic x Padel: How Social Sport Sponsorship Is Being Rewritten
by Chloe Barrett
10 February 2026, 3 min read
By partnering with Playtomic, Heineken 0.0 is using padel tennis to redefine sports sponsorship around social connection and shared experience.
Campaigns
RFU Unlocks Premium Kit Rights in O2 Partnership Renewal\n
by Anisha Lyall
30 January 2026, 4 min read
The RFU has renewed its Virgin Media O2 partnership through 2031 and reclaimed key kit rights, including back of shirt and shorts branding. The move creates fresh rugby advertising inventory and new entry points for brands.
