WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Combat Sports
How Brands Win Big with UFC Advertising Formats
by Sophie Langford
14 October 2025, 7 min read
Explore the world of UFC advertising formats and discover how brands can tap into fighter storytelling, digital platforms, and data-driven strategies to create unforgettable sports partnerships.
Football
Bitpanda x Arsenal: A Strategic Sponsorship Launch in the UK
by Anisha Lyall
10 October 2025, 3 min read
Bitpanda’s collaboration with Arsenal demonstrates the power of sports sponsorship for new market launches, combining audience engagement, creative activation and brand positioning.
Football
Europe’s Sporting Ambitions Find a New Home in the East
by Anisha Lyall
09 October 2025, 5 min read
European clubs and leagues are turning east as Asia and the Middle East emerge as the fastest-growing markets for sport. From football academies to Formula 1 and golf, this eastward shift is redefining global partnerships, fan engagement and investment.
Basketball
NBA Takes Over UAE Billboards Ahead of Abu Dhabi's 2025 Games
by James Whitmore
08 October 2025, 6 min read
Abu Dhabi welcomes NBA preseason action between the Knicks and 76ers this October. The city’s skyline is alive with OOH billboards, brand activations and sports partnerships that mark the UAE’s global rise in sports advertising.
Motorsport
Jack Daniels x McLaren and the Record Breaking McLaren F1 Brand Valuation
by Chloe Barrett
30 September 2025, 4 min read
Jack Daniels and McLaren showcase the power of sports partnerships. With McLaren’s $5bn valuation and global fan reach, this collaboration highlights why sports advertising is a winning formula for ambitious brands.
Informational
Crypto Advertising In Sports Skyrockets And Future Outlook
by James Whitmore
30 September 2025, 5 min read
Crypto advertising in sport has surged 20 percent to $565m. With campaigns from Floki, Apu and others, blockchain brands are reshaping sports partnerships, engaging fans worldwide, and creating new opportunities across football, F1, cricket and more.
